SnapDebt — Get paid. Fast.

1

The problem and the opportunity

Why this is a guaranteed market

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The real problem

Australia has 2.5 million small businesses. The vast majority are tradies, contractors, freelancers, cleaners, and service providers.
The ATO estimates over $115 billion in unpaid B2B invoices sit outstanding at any given time in Australia.
A tradie chasing $4,000 has exactly two options: chase the client endlessly (costs time, ruins relationship, often fails) or pay a lawyer $400–$800 for a letter that may never be sent.
Free demand letter templates from Google look amateur and are largely ignored. There is no credible, affordable, fast middle option.

Why people pay instantly — the psychology

Pain is already present. A person with $8,400 unpaid for 74 days is not wondering if they should spend $29. They are desperate for relief.
The fear of inaction is higher than $29. Writing off $8,400 costs infinitely more than $29 to fight for it.
Instant results reduce friction to zero. 3 minutes to a professional legal letter beats "book an appointment with a lawyer next Tuesday."
This is a pain killer, not a vitamin — the highest-converting category in SaaS and consumer apps.

Target customers

Plumbers, electricians, builders
Cleaners and gardeners
Graphic designers, consultants
Event planners, photographers
IT contractors and freelancers
Small manufacturers and suppliers

Existing competition

Lawyers — $400–$800 per letter
Free Google templates — ignored
LawPath — generic, not debt-specific
No competitor does ABN verify + auto-send + tracking in one $29 flow

2

How to build it — no code required

Total cost: ~$500 and 2 weekends

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Your tech stack (no coding needed)

Build the app

Bubble.io — no-code app builder ($29/mo). Drag and drop. Has all the logic you need.
Softr.io — alternative, simpler. Good for landing page + form.
Webflow — for the marketing website

Generate the letters

DocuSeal — fill PDF templates with form data ($19/mo)
PDF.co — alternative PDF generator
Documint — beautiful Word-to-PDF automation

Take payments

Stripe — industry standard. 1.75% + 30c per transaction. Takes 10 minutes to set up.
Stripe also handles receipts, refunds, and fraud protection automatically.

Send emails + post

Mailgun or SendGrid — transactional email ($15/mo)
AusPost API — register at developers.auspost.com.au (free). Lodges registered mail automatically.

Verify ABNs

ABR Lookup API — abr.business.gov.au — completely free. No sign-up needed. Returns business name, directors, GST status.

Automate workflows

Make.com (formerly Integromat) — connects everything together. When Stripe payment confirmed → trigger PDF gen → send email → lodge post → create tracker record. ($9/mo)

Total monthly running costs (before revenue)

Tool	Cost/mo
Bubble.io (app)	$29
Mailgun (email)	$15
DocuSeal (PDFs)	$19
Make.com (automation)	$9
Domain + hosting	$10
AusPost API + ABR API	Free
Total fixed costs	$82/mo

You break even at 3 customers per month. Everything above 3 is pure profit.

3

Revenue model — how you get paid

Multiple streams, all compounding

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Stream 1 — Transaction fees (immediate, starts Day 1)

Daily sends	Monthly revenue	Annual
5 demands/day	$4,350	$52,200
15 demands/day	$13,050	$156,600
35 demands/day	$30,450	$365,400

Stream 2 — VCAT/NCAT escalation (highest margin)

Charge: $149 flat to file a Small Claims application on behalf of the customer
Your cost: VCAT filing fee $50–$90 + 1hr admin = ~$100 total
Margin: ~$50–$70 per escalation
If 20% of demand customers escalate at 35/day → ~$9,300/mo additional

Stream 3 — Pro subscriptions (recurring, passive)

Tradies who send 3+ demands/month pay $49/mo for unlimited sends + priority support + credit reporting
200 subscribers = $9,800/mo pure recurring — this is the engine of the business

Stream 4 — Credit reporting (future, powerful)

Partner with a commercial credit bureau (Equifax, CreditorWatch)
Offer to list the debtor on a commercial credit register for $49 add-on
This is the nuclear option — debtors pay immediately when faced with credit listing

12-month revenue projection

Month	Demands/day	Subs	Monthly Rev
1–2	2	0	$1,740
3–4	8	20	$7,940
5–6	18	60	$18,540
7–9	30	120	$32,580
10–12	50	200	$54,450

4

How to get your first 100 customers

Zero ad spend required

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Your unfair advantage — use it immediately

You work across two manufacturing sites. You know contractors, suppliers, and subcontractors personally. These people have unpaid invoices. Tell 5 of them about SnapDebt this week.
Your Safety Market Australia network. Every small business operator you know is a potential customer. A single WhatsApp message to your network could bring 20 first users.
Pilot at CDBS. Propose SnapDebt as the official tool for subcontractor payment disputes at Cummins. One corporate endorsement = instant credibility.

Growth channels (in order of cost)

Free channels first

Post in Facebook groups: "Tradies in Melbourne", "Australian Freelancers", "Small Business Australia" — these have 50k–200k members
Reddit: r/AustralianBusiness, r/tradie
LinkedIn — post your own story: "I built this to solve a problem I kept seeing in manufacturing"
TikTok / Instagram Reels — "watch me send a legal demand letter in 3 minutes" — this will go viral with tradies

Partnerships ($0 cost)

Contact MYOB and Xero — offer to be listed in their app marketplace (free). Their users are exactly your audience.
Approach Master Builders Australia, the HIA, and the NECA to list SnapDebt as a member resource.
Accountants who serve tradies — offer 20% referral commission per customer they refer.

Paid ads (start Month 2 with first revenue)

Google Search: Target "how to recover unpaid invoice australia", "debt collection letter template", "letter of demand australia". Cost per click: $2–$5. Budget: $500/mo to start.
Facebook/Instagram: Target Australian small business owners, tradies, self-employed. Estimated CPA (cost per acquisition): $15–$25.

5

Your 90-day action plan

Exactly what to do, in order

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Week 1–2 (right now)

Register ABN for SnapDebt Pty Ltd ($506 via ASIC)
Buy domain: snapdebt.com.au (~$20/yr)
Set up free Stripe account
Register for ABR API (free, 10 min)
Write your 3-paragraph pitch to 10 people you know who have unpaid invoices

Week 3–4

Build the Bubble.io app using this mockup as your brief
Connect Stripe + Mailgun + DocuSeal via Make.com
Test end-to-end with a real invoice (your own or a mate's)

Month 2

Soft launch to your personal network — first 20 customers for free or $9
Get 5 written testimonials
Post in 3 Facebook groups
Start Google Search ads ($300 budget)
Approach one industry association

Month 3

Launch VCAT escalation product
Introduce Pro subscription ($49/mo)
Approach MYOB / Xero partner marketplace
Post a viral TikTok showing the 3-minute demand flow
Target: 50 paying customers, $5,000 MRR

Startup costs breakdown

Item	Cost (one-off)	Notes
Company registration (ASIC)	$576	Pty Ltd, includes ABN
Domain name (.com.au)	$20	snapdebt.com.au
Bubble.io setup	$0	Free plan to start
Logo design (Canva or Fiverr)	$50	Optional — DIY first
First month of tools	$82	As above
Total to launch	~$728	Could be less if you DIY logo

✓

You can recoup your entire startup cost with 26 customers. At 5 per day in Month 2, that's less than 6 days of trading.

6

The exit — how to get really rich from this

Acquisition targets are already watching

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Who would buy SnapDebt

MYOB or Xero — they serve exactly your market. A debt recovery product fills a major gap in their suite. Comparable acquisitions: $5M–$30M for a product with 5,000+ users.
CreditorWatch or Equifax — commercial credit bureaus that want a consumer-facing entry point. Your user data and debt records are extremely valuable to them.
Law firms — mid-tier commercial law firms looking to productise. SnapDebt gives them a self-serve funnel that converts to retainer clients.
Private equity — any PE firm looking at legal tech in ANZ would value a profitable, growing SaaS with strong unit economics.

Valuation math

Scenario	MRR	ARR	Est. valuation (5–10x ARR)
Conservative (Yr 2)	$30k	$360k	$1.8M – $3.6M
Target (Yr 3)	$80k	$960k	$4.8M – $9.6M
Optimistic (Yr 4)	$200k	$2.4M	$12M – $24M

ⓘ

You don't need to sell. Even at $80k MRR — entirely achievable within 3 years — you are earning $960,000 per year from a product you built for $1,128. That changes your life on its own.

Stop chasing.
Get paid.

How it works

Enter the debt

Preview your letter

Pay $29, send instantly

Track & escalate

Send a demand letter

Demand sent.

Debt tracker

SnapDebt — build it, launch it, own it

The real problem

Why people pay instantly — the psychology

Your tech stack (no coding needed)

Total monthly running costs (before revenue)

Stream 1 — Transaction fees (immediate, starts Day 1)

Stream 2 — VCAT/NCAT escalation (highest margin)

Stream 3 — Pro subscriptions (recurring, passive)

Stream 4 — Credit reporting (future, powerful)

12-month revenue projection

Your unfair advantage — use it immediately

Growth channels (in order of cost)

Paid ads (start Month 2 with first revenue)

Startup costs breakdown

Who would buy SnapDebt

Valuation math

Simple, transparent pricing

Stop chasing.Get paid.

How it works

Enter the debt

Preview your letter

Pay $29, send instantly

Track & escalate

Send a demand letter

Demand sent.

Debt tracker

SnapDebt — build it, launch it, own it

The real problem

Why people pay instantly — the psychology

Your tech stack (no coding needed)

Total monthly running costs (before revenue)

Stream 1 — Transaction fees (immediate, starts Day 1)

Stream 2 — VCAT/NCAT escalation (highest margin)

Stream 3 — Pro subscriptions (recurring, passive)

Stream 4 — Credit reporting (future, powerful)

12-month revenue projection

Your unfair advantage — use it immediately

Growth channels (in order of cost)

Paid ads (start Month 2 with first revenue)

Startup costs breakdown

Who would buy SnapDebt

Valuation math

Simple, transparent pricing

Stop chasing.
Get paid.